Learn how to create, automate, and optimize email marketing campaigns that generate leads, nurture customer relationships, and drive business growth. Through practical training, real-world projects, and internship experience, you’ll gain the skills to build high-converting email campaigns, automated workflows, and data-driven marketing strategies used by modern businesses.
Email Marketing Specialist / Tutor
This scheme of work outlines a 12-week email marketing training programme for a mixed cohort, spanning complete beginners through students with prior marketing background. The first three weeks build shared foundations before progressing into design, automation, optimization, and strategy. Each week pairs a core topic with hands-on activities and a concrete deliverable, so progress can be assessed continuously.
✔️ Introduction to Email Marketing
✔️ Building & Growing an Email Lost
✔️ Email Copywritting Fundamentals
✔️ Email design & Responsive Template
✔️ List Segmentation & Personalization
✔️Email Automation & Drip Campaigns
✔️Advaced Sequencing & Nurture Campaigns
✔️ A/B Testing & Optimization
✔️ Deliverability & Compliance
✔️ Analytics & Performance Reporting
✔️ Clients Briefs & Campaign Strategy
✔️ Capstone Project & Live Session
This course is designed to be beginner-friendly, so no prior email marketing experience is required. All you need is a laptop or desktop computer, a stable internet connection, and a willingness to learn through practical assignments, real-world projects, and internship experience.
₦45,500 (29% OFF)
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